I recently read this book and found it very entertaining. The gist of the book by Chip and Dan Heath is to make your ideas stick. If you want people to remember your stories and feel compelled to pass them on while making sure they include the important parts then follow these six steps. People will pass on your ideas in story format because they are so memorable and compelling they won’t be able to help themselves.
Here are the six steps to make your story a SUCCESs!
S – Simple
U – Unexpected
C – Concrete
C – Credible
E – Emotional
S – Stories
s – share it
Keep your message simple. People have to be able to understand it and to pass it on.
Make it unexpected. We know where your story is going, but if you include unexpected turns you maintain our interest.
Make it concrete. Give me details that I can relate to
Show credibility. Show me a first hand authoritative account. Or for that matter an anti-authority.
Include our emotions. Facts are interesting, but accounts that make us feel something are what compel us to take action
Stories Put it all together into a SUCCESsful story. Think urban legends, Jared from Subway, Facebook and the Windlevoss twins, Ray Kroc and the fast food industry, etc…