Meet The 26 Generation Family Business – Real Leaders
Compared to any family business, the Antinori story is exceptional: it’s hard enough to get a family business to survive for three generations, let alone 26. But that’s what the Antinori family has done since 1184, just outside Florence in Italy.
The renowned wine company, also one of the oldest companies in the world, is now run by Piero Antinori with the support of his three daughters, Albiera, Allegra, and Alessia. What secret does this family hold that ensures a transition of power from one generation to the next, while the world changes dramatically around them?
In Florence, around 1385, the Medici’s patronage reigned over the Renaissance period and Florence was a prosperous town. Around 24 different guilds existed at the time, centered around different professions – everything from olive oil production, winemaking and art to banking, law and medicine. The Antinori family, who were bankers and merchants, belonged to the top guilds in Florence. The guild system ensured that businesses, and the wealth that came with them, were passed down through certain families in the region for generations to come. Artists such as Michelangelo and Lorenzo Ghiberti flourished at this time and the world renowned Italian gastronomical culture had its roots here, too. Italian wine culture originated during the Etruscan times, predating the Romans, so the Antinori’s were relative newcomers to the world of wine in the region.